United Way of South Wood & Adams Counties logo next to the Financial Security Coalition logo

GOAL:  Creating stronger financial future for every generation.

SUPPORTING INFORMATION

  • ALICE is an acronym for Asset Limited, Income Constrained, Employed. The ALICE report is a means to define and understand the individuals and families working hard but not earning enough to afford basic living needs.
  • 35% of Wood County and 44% of Adams County households are struggling - despite most of these households earning income above the Federal Poverty Level. 
  • With rising healthcare costs, seniors are the largest growing segment of ALICE households. 39% of Wood County seniors and 47% of Adams County seniors live below the ALICE threshold.
  • Unable to save, ALICE households may be one unexpected expense or emergency away from spiraling into poverty.

LOCAL RESULTS

  • Less than 1/3 of Wisconsin's struggling households have emergency savings.Winners of the Finance and Investment Challenge Bowl 2025 from Lincoln High School with their teacher
  • Over 40 coalition partners shared information about fraud and financial scams in 2023.
  • Basic financial education is necessary to reach financial stability and independence.
  • United Way's Financial Security Coalition established the Finance and Investment Challege Bowl event, driving student interest & engagement in financial education.
  • 99 students from local high schools participated in the 2025 Finance and Investment Challenge Bowl.
  • $2,422 was the average return received by individuals in south Wood County who filed for free with MyFreeTaxes in 2024.
  • At a cost of thousands per child each year, childcare is unaffordable for many ALICE families.
  • For ALICE families who may not qualify for Wisconsin Shares, United Way's investment helps bridge the gap - meaning children who need it most get quality care, and parents remain in the workforce.
  • 6 families received childcare aid through partner programs in 2023 and were able to stay employed as a result.
  • 2,391 hours of quality childcare were provided through a partner program in 2023 allowing parents to remain employed.
  • Assistance with housing & shelter was the most common need recorded by our local 211 Contact Center in 2023.United Way's 211 logo
  • 1,314 calls were answered by our local 211 contact center regarding housing and emergency shelter in 2023.
  • United Way's investment in partner programs provides ALICE households with resources to find & afford safe, stable housing - and in many cases, avoid eviction.
  • 1,058 community members received assistance from partner programs to avoid eviction in 2023.
  • Victims of domestic violence often have limited assets as a result of abuse, which makes it extremely difficult to leave and obtain safe housing.
  • United Way's investment helps provide safe shelter to victims of domestic violence and sexual assault 24 hours a day, 7 days a week - which can mean the difference between life & death.
  • 79 victims of domestic violence received safe shelter through a partner program in 2023.
  • 39 individuals participated in the South Wood County Homelessness Roundtable in 2023.
  • 60 individuals with disabilities received assistance from partner programs and sustain independent housing in 2023.
  • 20 volunteers participated in the Homeless Point in Time Count in January 2024.
  • Over 450 volunteers made an impact through Day of Caring, Finance and Investment Challege Bowl, and the Financial Security Coalition in 2023.

Source:  Financial Security Coalition, United Way of South Wood & Adams Counties, United Way of Wisconsin ALICE report 2018, UWSWAC Partner Program, UWSWAC’s Volunteer Center, United Way’s 2-1-1

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Click here for the 2023 Fight Fraud Infographics
Click here to learn more about rental scams